Anchored In Truth
They accomplish this through a personalized, strategic approach. Their website would become the hub for the “personalized” aspect of their mission. They want their supporters to know and be involved in praying for those they support through regular updates. Their site’s content also needed to be searchable so that pastors could continue to be equipped through sermons and articles.
Anchored in Truth was not getting many donations through their website and relied heavily on one event during the year (The True Church Conference). This made it difficult for people who did want to support the mission of Anchored In Truth to actually donate if they were not able to make it to the conference.
Increase in Conversions
ROLES AND STREET CRED
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