Lead Conversion Strategy
In this case, we used the mormon tract that Pastor Jeff passed out in the video that “left the Mormon speechless”. Here is the landing page after you clicked the video on social media to go download the tract.
Lead magnet’s are only as effective as the follow up emails. So I created a one week follow up email campain that started with a soft sell and created an urgancy to the ask for support. Here are the emails.
https://www.evernote.com/l/AcFLRmSMguJOM4ISWXzqacec8RtDcuaJkwE (Feel free to use the format for your own campaigns!)
Raised in Funds In One Month
Subscribers in one month
Average of $500
Per email sent
ROLES AND STREET CRED
Lead Conversion Strategist
Email Campaign Manager
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