End Abortion Now

Brand Identity System

Join the movement,
push legislation,
change the conversation.
End Abortion Now is a catch cry for a much broader movement to end abortion in the United states once and for all. The website was a hub for any church to be able to sign up their churches to get free resources and to send premaid emails to local state legislation to encourage them to stop the systematic killing of children in the womb.

I partnered with them to craft a strategy that positioned them to accomplish their bold goal. From there I designed a brand identity system, and developed a website to their three fold approach to ending abortion in the United states

Finding the right type
Sometimes a message is not recieved, not because of what you said but How you said it. We chose two font styles that set the tone for this movement. The Oswald font is loud and creates a sence of urgency when typed. I wanted the message to seem as though it were some sort of battle plan given by a superior officer during a war. So I went with a serif font called Courier to give it a typewritter/message feel.
Brand colors and textures
Bold, urgent, and heartening. The brand colors and textures are a reflection of the message to the community to herald the Gospel in the hardest of places with bold assurance in the scriptures and the who gave the message.
Images that speak truth

“If you can’t speak, let the pictures speak on behalf of the unheard” – Tim Schweitzer | Creative Director

I found myself weeping many times over the images of children who were murdered in the womb and the fact that I was commissioned to have to make such a brand surrounding murder.

The Results:

Over $150,000

Raised in Funds In One Month

250

Churches who joined

26,341

Messages sent to legislation

ROLES AND STREET CRED

Interactive Designer
Tim Schweitzer
Developer
Jacob Jones & Tim Schweitzer
Web Designer
Tim Schweitzer
Technology Director
Jacob Jones
Project Manager
Tim Schweitzer
Content Strategist
Tim Schweitzer & Jacob Jones
It’s about time a web designer cares
about your business like you.

© 2019 Hello I'm Tim | Tim Schweitzer