End Abortion Now

End Abortion Now is a catch cry for a much broader movement to end abortion in the United states once and for all. The website was a hub for any church to be able to sign up their churches to get free resources and to send premaid emails to local state legislation to encourage them to stop the systematic killing of children in the womb.

I partnered with them to craft a strategy that positioned them to accomplish their bold goal. From there I designed a brand identity system, and developed a website to their three fold approach to ending abortion in the United states

Sometimes a message is not recieved, not because of what you said but How you said it. We chose two font styles that set the tone for this movement. The Oswald font is loud and creates a sence of urgency when typed. I wanted the message to seem as though it were some sort of battle plan given by a superior officer during a war. So I went with a serif font called Courier to give it a typewritter/message feel.

Bold, urgent, and heartening. The brand colors and textures are a reflection of the message to the community to herald the Gospel in the hardest of places with bold assurance in the scriptures and the who gave the message.

“If you can’t speak, let the pictures speak on behalf of the unheard” – Tim Schweitzer | Creative Director

I found myself weeping many times over the images of children who were murdered in the womb and the fact that I was commissioned to have to make such a brand surrounding murder.